Diynamic® Music. Electronic Record Label
Project Year 2024
Diynamic® Music is a major influence in the electronic music world. As a leading record label, it shapes the genre's development and distinctive sound. The label hosts annual festivals and showcases, adding a dynamic dimension to the electronic music experience.
Area of work
Brand Identity
Digital Platform
Print Collateral
User Interface
User Experience
Eventpage, Mobile
Digital Tickets, Mobile
Event Timetable, Mobile
Print Artwork, Wireframe
Homepage, Mobile
Visual Concept
Visual Concept. Serene 3D animations are accentuated by various shades of gray, infused with vibrancy through a striking highlight color. This artistic approach facilitates a seamless integration of animations in a palette of grays and dark tones, heightened by a strategically placed accent color.
Content Strategy
Each festival boasts unique dark toned artwork with serene 3D animations. The homepage showcases brief video scenes from recent festivals and highlights key facts about upcoming events.
Exclusive merchandise, including festival wristbands, aligns with the brand's colors and emphasizes the wordmark. Event details, full lineups, timetables, and location information are prominently displayed.
Content Strategy
The app enables live streaming with sharing options and viewer count. Artist pages feature the latest events and easy access to their festival performances.
The menu offers vital details, while 'Pro Login' provides enhanced features for business clients and label members.
Based on a refined design system, our web app focuses on animated events, artists, and a seamlessly integrated ticket button.
Design System
With a grayscale palette and Poison Green as the accent color, the site embraces a clean flat design for a modern look. Thoughtfully placed motion design elements enhance the overall user experience.
Tools
For this project, I harnessed the power of the Creative Cloud suite, including Adobe XD, After Effects, Photoshop, Illustrator, Premiere Pro, and Logic Pro X. Additionally, Ableton and Blender was woven into the mix, adding its unique flair to bring the artistic vision to life.
Client Background, Role
Diynamic® emerged as an underground electronic music label in 2006 with the DIY ethos, Do It Yourself. Founded by Solomun and Adriano Trolio in Hamburg, it has since evolved into one of the hottest global imprints. I served as the In-house Art Director from 2016 to 2023.
