Bet Heroes™. Free-Play Sportsbook
Project Year 2023
Bet Heroes is a community of sports enthusiasts who love betting and prediction games. It's a gaming platform where you can enjoy competitions and games related to sports betting. Our site and app offer a free-play sports book with real events and odds for sports enthusiasts.
Area of work
Brand Identity
Digital Platform
Print Collateral
User Interface
User Experience
Contest Page, Mobile
Contest Page, Mobile
Homepage Wireframe, Mobile
Homepage, Mobile
Play Events Page, Mobile
Place a Bet, Mobile
Betslip, Mobile
Responsive Contest Box, Mobile
Contest Page, Mobile
Live Event, Mobile
Contest Prizes, Mobile
Live Events, Mobile
Notifications, Mobile
Persona-Filter Settings, Mobile
Daily Bets Feature, Mobile
Menu, Mobile
Visual Concept
Boring gambling and betting topics, packed with numbers & tables, can be made dynamic & trendy on a website. Colorful sports images with gradients and playful motion design grab viewers' attention. Engaging storytelling and vivid metaphors make sports competitions interestingly presented.
Content Strategy
Our website features dedicated landing pages for contests, providing comprehensive details and an organized leaderboard. Engage in curated games, compete for enticing prizes, and connect with participants through integrated social features.
Each contest has a unique ranking system based on chips, with the highest chip holder at the designated period's end declared the winner. Prizes include sponsor rewards and various awards for top performers.
Digital Advertising, Teaser
Content Strategy
Our intelligent Betslip is customized for each contest, appearing only when actively used. Enjoy real-time game tracking, live odds, and captivating 2D animations.
The app offers continuous entertainment, with users accumulating benefits based on platform engagement. Access essential features like winnings, predictions, and favorites in the menu.
Explore seamlessly with intuitive searching, saved queries, and linked search for user profiles, contests, and news. Stay instantly informed about updates through our notification system.
Prototype
Explore my Adobe XD prototype in action. Click to access the contest seamlessly, then further engage by hitting 'Join' or selecting 'Contest'.
The website presents itself through a sophisticated fusion of modern design and dynamic athleticism.
Design System
The foundation of the app design is built upon a palette of dark gray tones, creating an elegant and stylish atmosphere.
Embracing a flat design philosophy, I prioritize clarity in every aspect. The absence of elaborate shadows or gradients contributes to a clean and streamlined interface.
Tools
For this project, I utilized the capabilities of the Creative Cloud suite—encompassing Adobe XD, After Effects, Photoshop, Illustrator, Premiere Pro, and Logic Pro X. Additionally, Blender, Figma and Confluence were seamlessly integrated.
Client Background, Role
Bet Heroes is headquartered in Hamburg, Germany, and is a subsidiary of Cloud Prophets GmbH.
I was the In-house Art Director from 2017 to 2023.
