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Diynamic® Music — visual identity, campaign, and mobile app.
Diynamic® is a major influence in the electronic music world. As a leading record label, it shapes the genre's development and distinctive sound. The label hosts annual festivals and showcases, adding a dynamic dimension to the electronic music experience.
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Visual Concept. Each festival boasts unique artwork with animations. The homepage showcases brief video scenes from recent festivals and highlights key facts about upcoming events. Exclusive merchandise, including festival wristbands, aligns with the brand's colors and emphasizes the wordmark. Event details, full lineups, timetables, and location information are prominently displayed. The app enables live streaming with sharing options and viewer count. Artist pages feature the latest events and easy access to their festival performances. The menu offers vital details, while 'Pro Login' provides enhanced features for business clients and label members.
Area of work. Brand Identity. Digital Platform. User Interface, User Experience, Print Collateral.
Design System. Based on a refined design system, our web app focuses on animated events, artists, and a seamlessly integrated ticket button. With a grayscale palette and Coral Red as the accent color, the site embraces a clean flat design for a modern look. Thoughtfully placed motion design elements enhance the overall user experience.
Client. Diynamic® emerged as an underground electronic music label in 2006 with the DIY ethos, Do It Yourself. Founded by Solomun and Adriano Trolio in Hamburg, it has since evolved into one of the hottest global imprints. I served as the In-house Art Director from 2016 to 2023.
